Clay workflows, with Claras for reading the videos
Clay workflows build, enrich and score your list of accounts. Claras is where a person reads and questions the public videos those accounts published, before writing to them. They are separate tools, with no connection between them.
Clay and Claras, side by side in one workflow
Clay is built for many rows at once. Claras is built for one person reading. There is no connection between them, so the table shows what each one does when you use them one after the other.
| Clay | Claras | |
|---|---|---|
| Its job here | Build, enrich and score your list of accounts and people, then trigger plays | Help a person read and question the videos a company published |
| Works on | Rows in a table, the same step across hundreds or thousands of records | One video, or one batch of videos, for one person |
| Data | A marketplace of more than 150 data and AI vendors, with waterfall enrichment | Only the transcript of the video or file you give it |
| AI research | Claygent agents research the web, such as company sites, news and job posts, and return structured answers | Summaries and Ask AI, built only on the video's transcript, usually with a timestamp |
| YouTube | A YouTube integration in all plans: a video's transcript and details such as views and subscriber count, added to a row | A summary, chapters and chat for one video, or a combined summary of a playlist or search page |
| Videos with no captions | Clay's docs let you pick the transcript language "if available" and the type, auto-generated or human-generated. They don't say it transcribes videos without captions. | Transcribes the audio with AI: on YouTube, up to 30 minutes free and 3 hours on a paid plan |
| Other video | Not described on the pages we checked | Instagram and TikTok links up to 30 minutes, and your own files up to 6 hours |
| Contact details | Yes, through its data vendors | No. Claras doesn't look people up or collect contact details. |
| Sending and syncing | Email sequencer, plus CRM sync and ad audiences on LinkedIn, Meta and Google from the Growth plan up | None. Claras doesn't send or sync anything. |
| Free plan | Yes, with a small monthly allowance, plus a 14-day trial | 3 videos a month and 1 bulk run, with no card needed |
| Paid plans | See Clay pricing | See Claras pricing |
Clay details checked on its own site on 11 November 2026, and they can change. Sources: Clay home page, Claygent, Clay pricing, Clay YouTube integration, Clay YouTube data points, Clay YouTube transcript template.
How Clay and Claras fit together
Rows versus reading
Clay works on rows. You build a table of companies or people, enrich each row from data vendors, let Claygent research the web, score the results, and send the best ones to your CRM, your ads or a sequence. It is built to run the same step across hundreds or thousands of records without anyone reading each one.
Claras works on one video, or one batch of videos, for one person who is going to read. It gives you a summary, chapters, and a chat that answers from the transcript. So the fit is simple. Clay decides which accounts deserve attention. Claras helps you spend that attention on what those companies said in their own webinars, demos and talks.
Clay can already pull YouTube transcripts
This matters, so it comes first. Clay has its own YouTube integration, included in all plans. Given a video link, it can add the transcript to a row, along with details such as title, views and the channel's subscriber count, and Clay has a ready-made template that does exactly this. If what you want is a transcript in every row so an AI column can work on it, use Clay's own action. You don't need Claras for that.
What Claras adds for the person reading
- A whole playlist in one go. Bulk Summaries takes a playlist or a YouTube search page, lists the videos, and writes one combined summary, including where they agree and differ.
- Something to read, not a cell. A summary with key takeaways, and chapters that jump to their moment in the video.
- Answers you can check. Ask AI usually gives the time a point was made, so you can hear it before you quote it.
- Videos with no captions. When there are none, Claras transcribes the audio with AI. Clay's docs let you pick a transcript language "if available" and choose auto-generated or human-generated captions, and don't say they cover this case.
- Instagram, TikTok and files. For companies whose videos live outside YouTube, or recordings you already have.
- Your language. Summaries and answers come in the language you pick, from 15, whatever language the video is in.
Nothing moves between them by itself
Claras doesn't read your Clay tables, and Clay doesn't receive anything from Claras. The link between them is you: a company from your table, a video link you find on its channel, and the message you write afterwards.
Keep it to what they published
Use videos a company or person chose to publish on their own channels: webinars, product demos, talks and interviews they posted. Claras only needs the public link. It doesn't look anyone up or collect contact details, so don't paste personal data into it. Keep your notes to what the company said in public.
What each one is best at
Clay is best at
- Combining data sources. One table fed by a marketplace of more than 150 data and AI vendors, with waterfall enrichment to fill gaps.
- Research at scale. Claygent agents read company sites, news and job posts across every row and return structured answers with their reasoning.
- Deciding who matters. Sourcing your market, scoring accounts and leads, and building signals and audiences.
- Acting on the result. An email sequencer, plus CRM sync and ad audiences on LinkedIn, Meta and Google from the Growth plan up.
- Video data per row. Its YouTube integration adds a transcript and video details to a table, which suits automated processing.
- Building your own plays. A visual canvas you can drive with clicks, code or chat.
Claras is best at
- Getting through long videos. A summary and chapters from a link, so an hour-long webinar takes minutes to understand.
- Many videos, one read. A combined summary across up to 20 videos on the free run and 50 on a paid plan, plus a pick of the one most worth watching.
- Specific questions. Ask AI answers across the whole batch and says which video each point came from.
- Video beyond captioned YouTube. AI transcription for caption-less videos, Instagram and TikTok links, and uploads up to 6 hours.
- Handing off to your assistant. Send to AI copies a transcript and opens Claude, ChatGPT, Gemini or Perplexity.
Where neither one helps
A company with no published video gives Claras nothing to read, and Clay's YouTube action needs a video link too. Neither tool can tell you whether a speaker's claim is true, and neither should write your message for you without a check.
Who gets the most from using both
- Teams where one person builds the Clay tables and another writes to the top tier. The table narrows the list. Claras helps the person writing understand each top account in its own words.
- Founders running account-based outreach to a short list. You already use Clay to find and score accounts. For the 10 or 20 you care most about, reading their webinars is worth the time.
- Account executives before a first call. Summarize the company's latest keynote or demo the night before, and ask what they said about the problem you solve.
- Agencies prospecting brands that market on Instagram or TikTok. Paste the brand's own videos to see what it talks about before you pitch.
- Anyone selling into another language. Read a talk given in German or Japanese as a summary in English.
Who should stay in Clay alone
If the goal is to automate research across hundreds of accounts, Clay's YouTube transcript action and an AI column are the better route, and Claras would only slow you down. The same goes for teams who need research shared in one place: Claras is made for one person and has no shared workspaces. And if your accounts don't publish video, there is nothing for Claras to read.
For Apollo users, see how Claras fits next to Apollo. To study your own market rather than single accounts, read how Claras helps with researching competitors on YouTube, or browse all comparisons.
One workflow, step by step
Say your Clay table scores 300 accounts and a dozen land in your top tier. You want each first message to mention something the company said. Here is how that research step works, with Clay before it and your outreach after it.
- Score and filter in Clay. Build and enrich the table as usual, and filter to the top tier. This part stays entirely in Clay.
- Choose who gets hand research. Pick the accounts you will write to yourself. If you plan to automate every message, stop here and use Clay's own YouTube action instead.
- Find the company's own videos. Open its YouTube channel and look under Playlists for webinars, demos or talks. Copy a playlist link. Claras doesn't take channel pages, so use a playlist or a single video. Searching YouTube for the company name and "webinar" and copying the results page also works.
- Run Bulk Summaries. Sign in to Claras and paste the link. The list shows each video's channel and length. Tick only videos the company published itself.
- Read the combined summary. One summary across the batch, with where the videos agree and differ and which one is most worth watching. Videos with no usable transcript are skipped, and Claras says so.
- Ask your question. In Ask AI, use the words the speakers would use, like "What do they say about data quality?" Each answer names the video and usually gives a time.
- Check it yourself. Open the video on YouTube and go to that time. Times in answers are plain text, not links. Only mention what you've heard or read in the transcript.
- Write the message where you send from. In your own words, in Clay's sequencer or whatever tool you use. Claras doesn't send or sync anything.
What it uses up
The free plan includes one Bulk Summaries run every 30 days, up to 20 videos, and 3 single videos in a rolling 30 days, which is enough to try this on one account. On Pro, each video in a run counts toward 50 videos a day. For a dozen accounts a week, compare the plans.
When one video is enough
Often one recent keynote says most of what you need. Paste that link in the web app, or open the video on YouTube with the Claras Chrome extension, and you get the summary, chapters and Ask AI for it without a bulk run.
Clay and Claras: common questions
Does Claras integrate with Clay?
No. There is no integration, no export into Clay and no partnership. They are separate products from separate companies. The workflow runs through you: pick an account in Clay, read its videos in Claras, then write your message wherever you send from.
Clay can already pull YouTube transcripts. Why use Claras?
If you want a transcript in every row so an AI column can process it, use Clay's own YouTube action. That is what it's built for. Claras is for when a person is going to read: a summary, chapters, a whole playlist at once, and answers with timestamps you can check.
Can Claras enrich my Clay table?
No. Claras doesn't enrich rows, look people up or find contact details, and there's no way to send its output into Clay automatically. It works on video links and files you give it.
Will this get me more replies?
We can't promise that, and we have no data on it. Claras makes it quicker to learn what a company said in a long video. What you do with that, and how your market responds, is up to your offer and your writing.
Is it OK to research accounts this way?
Keep to videos a company or person published themselves, such as webinars, demos and talks on their own channel. Claras only needs the public link, and you shouldn't paste personal details into it. Rules on prospecting differ by country, so follow your company's policy. This isn't legal advice.
What if a video has no captions?
Claras transcribes the audio with AI. On YouTube that covers videos up to 30 minutes on the free plan and up to 3 hours on a paid plan. Instagram and TikTok videos are always transcribed this way, up to 30 minutes.
How many videos can I research at once?
Bulk Summaries takes a YouTube playlist or search results link. The free plan includes one run every 30 days, up to 20 videos. Paid plans take up to 50 videos in a run from a playlist, while a search results page lists up to 20. On Pro each video counts toward the daily limit of 50.
Is Claras a good fit for hundreds of accounts?
Not really. Claras is built for one person reading, and a daily limit applies on Pro. For research across hundreds of rows, Clay's automated route fits better. Use Claras for the short list you will write to by hand.
Watch less. Learn more.
Paste a video link and get the summary, chapters and answers in seconds.