Claras for agencies doing client research and content

The research is in videos nobody has time to watch

A new client's competitors explain themselves in webinars, demos and launch videos. The client's own channel has hours of material that never became a blog post or a proper description. Reviewers and creators talk about the whole category. Knowing what's in all of that means watching it, and before a kickoff there's rarely time.

Claras reads the transcripts instead. It's a research and writing aid for one person at a time. It isn't an agency platform, and it has no team plan, so read the limits below before you plan around it.

Three agency workflows

These are scenarios, not stories from real agencies.

Before a kickoff

Say a new client sells invoicing software. Copy a playlist of each main competitor's webinars and run each one as a combined summary. Ask one question per heading of your brief: who they say it's for, the problems they lead with, what they say about price, and which rivals they name. Keep the video title and time next to each point so a colleague can check it.

A client's monthly videos

Say you look after a client's YouTube channel. Upload each finished video in the web app before it's published. You get chapters for the description, an .srt file for captions and a summary to shape into a newsletter section. Uploads use transcription hours, so plan for the length of the videos.

Content ideas from customer questions

Ask the client which questions their customers ask most. Search each one on YouTube and summarize the results page. Points the videos disagree on, and subtopics they barely cover, are good leads. The method is in finding content ideas from playlists.

What Claras doesn't do for agencies

• No team plan. There's no shared workspace, client folders, roles or white-label. Each person has their own account and History, and History isn't shared.
• No channel statistics. No views, subscribers, rankings or tracking over time. Claras reads what videos say.
• No video editing or posting. No clips, Shorts, scheduling or publishing.
• Links that fail. Channel pages are rejected in Bulk Summaries. Shorts and live links don't work, and a private playlist can't be read.
• No speaker labels. On a client interview or panel, check who said what by listening.
• Client material. An uploaded file isn't stored, but its audio is sent to an outside AI transcription service, and the transcript stays in your History with no way to delete a single item. Check your client agreements first.
• Drafts, not copy. Summaries and post drafts can misstate a point and won't sound like the client.

Plans for agency staff

Each person needs their own account. The free plan includes 3 videos a month, 1 hour of transcription and one Bulk Summaries run of up to 20 videos every 30 days, so you can try it on a real brief. Pro covers 50 videos a day, shared between single videos and bulk runs, with 10 upload hours. Unlimited has no daily cap and 100 hours. See the plans, or go back to all solutions.