Claras for local businesses that make videos
Claras turns videos into text. Local businesses use it to get more out of the videos they already make, with captions, chapters and post drafts, and to see what others in their trade already explain on YouTube.
You made the video. The rest never happens
A how-to video, a workshop you ran, a reel about this week's special. Filming it was the hard part, but the description, the captions and a post about it all mean watching it again and typing. Most weeks there's no time, so the video goes out with two lines of text.
Claras gives you the text first: a transcript, a summary, chapters and subtitles, which you then edit in your own words. It doesn't edit or post videos for you.
Text from the videos you make
Paste your YouTube, Instagram or TikTok link, or upload the file before you post. You get a transcript and a summary, plus chapters on anything over three minutes.
- An .srt file for captions
- Chapters in the format YouTube descriptions expect
- More in repurposing video content
See what's already been answered
Search YouTube for a question your customers ask, and paste the results page into Bulk Summaries. You see what existing videos cover, where they disagree, and the best one.
- Ask "Do any videos mention water hardness?"
- The method: finding content ideas
Three ways local businesses use it
These are scenarios, not stories from real businesses.
Captions and a description for a how-to video
Say you run a bike shop and filmed a 12-minute video on fixing a puncture. Paste the YouTube link once it's up. If it has captions, no transcription hours are used. Copy the chapters into the description, and download the .srt if you want to fix the captions and upload your own.
Posts from one video
Open the video on YouTube with the Claras Chrome extension, go to the Transcript tab and choose Create. You get drafts for X, LinkedIn or Reddit. The free plan includes one draft generation a week. Rewrite them in your own voice before you post.
The question customers keep asking
Say you run a bakery and customers keep asking why their sourdough starter won't rise. Search that on YouTube and summarize the results page. If no video answers it well, that's your next video. On a paid plan, the Comments tab on a single video shows the questions viewers ask.
A worked example: a workshop you recorded
Say you recorded a 50-minute workshop on your phone and want a handout from it.
- Upload the file in the web app. It uses 50 minutes of your transcription hours, so it fits the free plan's 1 hour.
- Read the summary. The key takeaways and sections make a good outline.
- Copy the parts you need and rewrite them as a handout or a blog post.
- Check names, prices and numbers against the recording, since transcripts can get them wrong.
What Claras doesn't do for local businesses
- No video editing. No clips, Reels, vertical reframing or burned-in captions.
- No posting or scheduling. You copy the text and post it yourself.
- No reviews or local listings. Claras doesn't read Google reviews or manage listings.
- Links that fail. YouTube Shorts and live links don't work. Instagram and TikTok links can run up to 30 minutes and use transcription hours.
- Spoken words only. Prices or text shown on screen aren't in the transcript unless you say them.
- Drafts, not finished copy. Summaries and post drafts can get a detail wrong and won't sound like you.
Plans for local businesses
The free plan includes 3 videos a month and 1 hour of transcription, with no card, which is often enough for a business posting a few videos a month. YouTube videos with captions use no hours. Pro covers 50 videos a day and 10 hours. See the plans, or go back to all solutions.
Questions from local businesses
Can Claras make Reels or Shorts from my video?
No. Claras doesn't edit video. It turns a video into text: a transcript, a summary, chapters, subtitles and post drafts.
Does it work on my Instagram and TikTok videos?
Yes, for public videos up to 30 minutes. Each link uses transcription hours and counts as one video. Instagram Stories don't work.
Can it post to my social accounts?
No. It drafts posts in the Chrome extension, and you copy and post them yourself.
Will my videos get more views?
We can't promise that. Claras helps you write captions, descriptions and posts. What happens after that depends on many things it doesn't control.
Watch less. Learn more.
Paste a video link and get the summary, chapters and answers in seconds.