Apollo prospecting, with Claras for the video research

How Apollo and Claras fit together

Two different questions

Apollo answers "who should I contact, and how do I reach them?" It searches a large database of companies and people, gives you verified emails and phone numbers, and runs your sequences and calls.

Claras answers a narrower question that comes after: "what does this company care about right now?" Many companies answer that themselves, out loud, in webinars, product demos, talks and interviews they post on their own YouTube channel. Those often run an hour or more. Claras turns them into a summary, chapters and a chat you can question, so you can learn what was said without watching all of it.

Where one stops and the other starts

The hand-off is a company name and a link. You finish your list in Apollo, go to the company's YouTube channel, find a video or playlist it published, and paste the link into Claras. Nothing moves between the two tools by itself. Claras doesn't read your Apollo lists, and Apollo doesn't receive anything from Claras. If you want to keep what you learned, you write it down yourself.

What Claras adds that a profile can't

• Their own words. A database tells you a company's size, industry and tools. A webinar tells you which problem its team chose to spend an hour on.
• Something you can check. Ask AI answers from the transcript and usually gives the time, like [12:40], so you can hear the moment before you mention it.
• Many videos at once. Bulk Summaries reads a playlist or a YouTube search page and writes one combined summary, including where the videos agree and where they differ.
• Other languages. Claras reads the captions in the video's language and writes the summary in the one you pick, from 15. A keynote in Spanish can come back as a summary in English.

Where Apollo already covers you

For calls you have yourself, Apollo is the better place. It records and transcribes calls, writes AI summaries with objections and action items, and lets you ask follow-up questions. Claras can transcribe a call recording you upload, but it won't label who is speaking and it isn't tied to your deals. Use Claras for what the prospect published before you ever spoke.

Keep it to what they published

Stick to videos a company or person chose to publish on their own channels: webinars, demos, talks and interviews they posted. Claras only needs the link. It doesn't look people up or find emails or phone numbers, and you shouldn't paste contact details into it. Keep your notes to what the company said in public.

Who gets the most from using both

• Founders and solo sellers doing their own outbound. You send fewer messages, so each one can carry real research. Ten minutes with a summary of a prospect's last webinar is a fair trade for a message you care about.
• SDRs working a short list of named accounts. For your top 10 or 20 accounts, reading what they said beats guessing. For the next 500, it doesn't scale, and you shouldn't try.
• Account executives before a first call. Apollo books the meeting. The night before, summarize the company's latest webinar or keynote and ask Claras what they said about the problem you solve.
• Agencies selling to brands on Instagram or TikTok. Paste the brand's own videos and get the transcript and summary, so you can talk about their content, not your services.
• Sellers working across languages. Read the summary of a prospect's talk in your language, whatever language it was given in.

Who doesn't need Claras here

High-volume sequences where nobody reads each account. Prospects in industries that don't publish video. Teams who need shared research in one place: Claras is made for one person and has no shared workspaces. And if all you need is a transcript of your own calls, Apollo's call recording already does that.

Want to look at your own market instead of single accounts? Here is how Claras helps you research competitors on YouTube. For Clay users, see how Claras fits next to Clay, or browse all comparisons.